How to Improve the Australian Diet - 541 Words

The Australian government is always looking for ways to improve the Australian diet. Ways that this has been done is through health campaigns. Two campaigns that the government has used and could work really effectively is Shape up Australia and Measure Up. Both these campaigns are aimed at Men and Women. The Shape up Australia campaign effectiveness cannot be judged as the campaign has not finished but could have a rough guess on how the campaign is going. The measure up campaign was about allowing people to understand why having excess weight around your waist can be unhealthy for you. The campaign was proposed to run from 2006 to 2010 but then was extended to July 2013. As the Measure up campaign was more heard about it was deemed to be the more effective campaign. The Measure up campaign was about allowing people to understand why carrying unhealthy amount of weight around your hips can be dangerous. When people carry unhealthy amounts of weight around the waist, they might not realise that it also increase the risks of lifestyle related chronic diseases such as heart attack, stroke, diabetes and arthritis (Australian Institute of Health and Welfare, 2013). Throughout the campaign it has been proven that the campaign reached the target audience and got the aim of the campaign and how to stop this. The campaign reached the vast majority of the Australian population, and had a very high level of campaign recognition with 91% of the people recognized the campaign. TheShow MoreRelatedNutrition Is Essential For The Development Of Physical And Cognitive Health1394 Words   |  6 Pagesand other diet related diseases. Another objective of the â€Å"ministry of food† was to prove cooking healthy meals can be quick, easy and beneficial. 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